Congratulations! You are not the lucky caller, but you are a lucky web surfer. You have found your way to The Whiteboard Consultant of Lexington, KY; Louisville, KY and Cincinnati, OH.

If you are one of the many business owners or marketing executives looking for a strategic web partner that can help you plan, develop and market your company or product online, then you have landed. If you are looking for the cheapest way to put your business card on the web, you should call your nephew. He can help.

I specialize in premium web development and web marketing, using a growing network of talented freelancers and specialty web development firms. This development strategy affords me the opportunity to match project needs with exactly the right talent (unlike most development companies or ad agencies that use whomever they have employed that isn't busy at the moment).

Not only do I execute your project differently than many firms, I approach your project differently. I am a business and marketing consultant with experience in Web 2.0 development, corporate web application software and Flash multimedia presentations.

I work with organizations that want to:

• Establish a dynamic brand image
  
• Improve their online presence
• Advertise online to consumers and businesses
• Create a viral marketing campaign
• Develop a corporate web application
• Start a web company or an online business division
• Get serious about their web initiatives
  

If you fit one or more of these categories, keep reading and dust off that telephone. Our conversation is too exciting to reduce to an email!

Web development is the collective term for web design and web programming. Though the two tasks merge under web development, they require very different skill sets. Great web design will always be an art. Web programming will always be a science.

I create value for clients because I have years of experience working with talented graphic artists and serious software programmers. I start every project by consulting with you about the goal of your web application, small business website or multimedia presentation. Whether you are trying to create a web platform for a corporate intranet to allow collaboration amongst employees, or you just want to create more online sales with a premium business website, I will help you get there.

With my experience, network of designers and programmers, and my passion for your business objectives; I guarantee that your web development project will be a success.

Web marketing and interactive marketing can take a variety of forms depending on whom you speak to. For the technical types, web marketing means Search Engine Optimization (SEO), to others it means Search Engine Marketing (SEM), and to others; it means web advertising with banner ads and rich media ads.

I take all of these avenues and execute in each area. I incorporate the basic optimization of your website to obtain higher Google rankings, Pay-per-click search advertising, banner advertising, and the more intricate task of social media marketing (also know as viral marketing). My goal is to maximize your web advertising budget and get the most out of your web marketing campaign.

Business consulting and marketing consulting are very large fields to cover. I focus primarily on ebusiness consulting (web business consulting) and emarketing consulting (web marketing consulting), keeping with my area of expertise.

Business Consulting: There may not be a lot of web businesses in the Lexington, Louisville and Cincinnati areas, but there are a lot of businesses that are expanding their operations online. They are interested in web advertising revenue opportunities, local web advertising strategies, social media integration, strategic partnership development and more. I have experience with all of these aspects of a web-based business. I can help you determine the best path to take from day one.

Marketing Consulting: Oftentimes you need to work with a full service advertising agency to get the types of marketing consulting I offer. Because of my marketing background and my experience working with small and medium-sized businesses, I am adept to the consulting needs of a business that is marketing on a budget.

My first step in any marketing project is to determine the branding theme and messaging context. This is never the first step for most web development companies. They rather jump in and start coding than sit down and talk with you about your business strategy and marketing objectives. That is what makes working with me so enjoyable and productive. I am a consultant. I am on your side.

Every leader of a large enterprise or rapidly growing business wants the same thing. Real-time information in a collaborative environment. Whether you are looking to connect the knowledge of your employees, work more efficiently with suppliers and distributors, or interact with your customers; you need to work with a software architect that maintains your business objectives.

Web applications (also known as Online Business Software or On-Demand Software) can take many forms and serve many purposes. I break them down into the following categories of functionality:

Collaboration Tools: Web applications that take the form of collaboration tools are designed to connect people more efficiently for project-oriented work. Collaboration tools are useful for work that is shared between people in a single office or scattered around the world.

Business Reporting: Management lives on reports to gauge the success of business units or to identify trends. Business reporting web applications may have multiple areas to input data from various sectors of an organization from which reports are generated. Web applications work great for business reporting because the information is gathered and processed in real time, not at the end of the month when reporting is typically compiled.

Process Management: Web applications that move information through a sequential process and manage tracking of items in a process are very powerful and usually involve a heavy degree of reliance on the software for operational purposes. If there is one type of web application where you want an experienced professional architecting the system and managing its development, this is it.

The big brands are all doing it and so can you. Flash-based product sites. Interactive viral campaigns. Multi-media portals. Each of these initiatives requires the expertise and vision to see it through from the drawing board to the fully-functional experience that everyone wants.

Brands that want to interact with their customers in a unique way understand the value of a targeted microsite. Microsites may be a dedicated product site that incorporates a flash presentation, videos, audio tracks and more. The best microsites allow the visitor to interact with them, whether that entails requesting information, playing a simple game or passing it along to friends.

Businesses that market to other businesses can take advantage of microsites to drive home a point, capture the attention of a prospect and create a viral buzz around an otherwise boring product or service. Because these websites stand out from your traditional corporate site, they can be more exciting and elicit a much stronger buying reaction.

For an example of integrating a viral microsite into a corporate website, visit VeBridge Document Management Services, and navigate to the Raise Request. This campaign started in April of 2008 and is steadily picking up steam as visitors pass it around and more valuable leads are generated for the company.

As a small business owner, I understand the desire to project yourself as a heavyweight in your industry without mortgaging the farm to do it. Most small business websites are all the same. If you want your website to have that extra edge, that special something, turn to an interactive specialist that can create the vision and get it done.

Just because your operation is small, you want to sell your potential customers on your premium quality. Nothing says low quality like a bad website. Invest in your online image as you would invest in your storefront. Most sophisticated shoppers do their homework online before talking to you. If they get the impression that you don't value your business enough to have a clean, clear and updated website, then they have no reason to stick around.

If your website was built before 2004, it's probably time for an upgrade. Almost every website I create incorporates a Content Management System (CMS) that allows my clients to update their own website at any time. This means that they can add new pictures, new articles, edit text, add pages and even allow clients to login; all without spending a penny to have a developer do it for them.

Whether you are starting your business, expanding your operations or just looking for a fresh message to engage your customers and boost sales, you need an outsider to look at your branding and messaging. You are too close to your business to see it from your potential customer's perspective.

We all see the ad campaigns and marketing messages that the major brands put out there to remind us of their product or service. They want to capture our attention and allude to their value proposition to "own mind-share."

I will work with you, talk to your customers and think creatively about your brand message and how it encompasses the value your company provides. Every business deserves to have a unified branding and message that they can reuse in every advertisement and at each customer touch point.

If you think about marketing strategy as how often you run an ad in the newspaper, then you are ready to talk about marketing strategy with someone that can give you strategic perspective and help with tactical execution across all channels to drive your business into the future.

If one think can be said about marketing in today's marketplaces, it is that it has not gotten any easier. Most business people are busy running their organization and think of marketing only when business slows down. Most businesses do not have a dedicated marketing team, let alone a single head of marketing.

I will work with you to look at all of your current marketing tactics (or lack thereof) and develop a long-term marketing strategy that will reach your target customers. If you are simply looking to add web marketing to your current strategy, I can certainly help you plan and execute any size online marketing campaign.